May 26, 2018 | By Marie Bourgat
Experience Lifestyle & Interiors on WGSN.
Apr 18, 2011
We love the idea of the new Idler Academy in London’s picturesque neighborhood of Notting Hill. Opened last month this bookshop/coffee house/school hybrid is operated by Tom Hodgkinson and Victoria Hull and sells books and quality coffee, as well as running courses in academic and practical subjects ranging from Latin to embroidery, gardening and ukulele for beginners.
A place to read, think and cultivate the mind, founder Hodgkinson is the author of the bestselling book How to be Idle as well as editor of the annual magazine Idler, both publications that ‘campaign against work ethic’. In a world where an increasingly hectic lifestyle dominates, The Idler Academy is a welcome addition to the trend towards slow living, mindfulness and living in the present.
Also check out our Attitudes feature on more intellectual entertainment trends.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.