May 26, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Celebrating the release of their latest compilation Kitsuné America, the Parisian record label has installed 15 listening stations around the city of New York.
The Sound Graffiti concept has been envisaged by creative agency CNNCTD+ – Each station is located via a map on CNNCTD+’s website. Users simply head to their chosen dock and plug in their headphones to listen to the compilation’s fifteen tracks. Additionally, each dock provides instructions on picking up a free album copy from Kitsuné’s new store in the New York, NoMad Hotel.
You can see more examples of brands and artists merging the realms of physical and digital to engage with audiences in our Art & Design report Immersive Music Trends. See more from CNNCTD+ here, including their 100 project at the New Museum. – Samantha Fox
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