Jan 17, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
While seventies references have been reverberating around the womenswear market season after season, the retro era has remained relatively untouched by menswear. However, this season has seen a subtle emergence of the decade’s more sartorial side, with a range of directional labels, style-savvy males and forward-thinking editorials channeling this unexpected aesthetic.
OUT magazine took an unexpected approach to traditional menswear styling this month, with a retro-inspired shoot entitled “Do the Hustle.” Photographer Jason Kim showcases a wardrobe full of archival proportions complete with high-waist fits, bell-bottom flares and retro shearling vests alongside suede safari shirts, crochet tank tops and terry cloth polo shirts for a nostalgic take on this classic era. Stylist Grant Woolhead combines a mix of vintage and high-end designer pieces from Levi’s, Etro, Dior Homme, YSL and Missoni as well as an assortment of core denim labels like Diesel, A/X Armani Exchange and J.Crew. We also love the mooseknuckle and Tiger Beat hair, which further references the halcyon days.
We pulled together some of our favorite seventies advertorials from the key denim brands of the era including Levi’s, Wrangler and Lee. These adverts feature high-waisted ‘slack’ style pant fits, smart sta-prest looks and a muted retro palette.
Trucker styling was re-interpreted in the 1970s – and staying warm never looked more luxurious. Lee’s Storm Rider jacket is a spot-on example of the now classic natural sheepskin with an elongated, finger-tip length. Layer this over over chunky knitwear for the right balance of style, comfort and nostalgia.
For a relaxed nod to 1970s jeanswear, we recommend Topman Design’s kick flare in dark wash denim, teamed with a relaxed terry cloth polo and this season’s must-have suede jacket. Brands such as Levi’s Vintage Clothing and Jean Shop are also good points of reference for vintage-inspired fits.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.