Jan 09, 2017 | By Poonam Dhuffer
Experience Lifestyle & Interiors on WGSN.
Coinciding with a new exhibition in New York, advertising agency Droga5 has transformed the city’s payphones into a series of time capsules, enabling members of the public to travel back in time and recall local stories from the year 1993.
The urban artwork, entitled Recalling 1993, is currently running alongside the New Museum’s much-hyped exhibition, NYC 1993: Experimental Jet Set, Trash and No Star – a show that re-imagines the New York art scene of that year, and reveals the intersecting moment between mainstream and underground culture.
Celebrating the humble phone booth (somewhat overlooked since the advent of the mobile phone), members of the public simply dial 1-855-FOR-1993 from 1 of over 5,000 phone booths in Manhattan, before listening to a story from the year 1993. Narrated by a native New Yorker, each historical tale centers around, or links to, the neighborhood that they are calling from.
If you’re in New York, check out this map to locate the phone booths included in the project.
Recalling 1993 will run until May 26. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.