May 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Another new discovery from the Vegas trade shows and a stark contrast to yesterday’s post about clean, stripped-back label, Industry Of All Nations, we are in love with Prospective Flow.
Prospective flow are an amazing denim brand who seem to be experts on the art of dirty denim. The brand were founded in L.A in October 2008 but are Japanese designed, made with Japanese fabric and inspired by Japanese history. Brothers Kensuke, Daisuke and Yusuke Muramatsu along with Herbert Johnson comprise the forward-thinking denim crew and the attention to detail and artistry is definitely top level.
Highlights of their collection include the “Hundred Year Wash,” and other vintage washes in which they incorporate real motor grease or color-match soil samples to get that heirloom denim look.
Last season, speaking to the guys at Tranoi trade show, Daizuke, one of the three creative minds behind the brand described the Japanese “Boro” concept, which is from about 200 years ago in the northern parts of Japan (Aomori) where the climate was so harsh, people relied solely on hemp for fabric ingredients. “Since even a small piece of leftover fabric was so precious, they sewed every little piece of patch they could find on the same garment and passed them on for generations. The mindset of minimizing waste and surviving through tough environments with rare luxury is the ultimate way of “going green,” and Prospective Flow feels that we could send out a message by recognizing the lifestyle of the people of northern Japan,”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.