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We love… Play Me Jeans

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Play Me Jeans are a new jeanswear brand from L.A, who will be showing their second collection at the Vegas trade shows this year.

We checked out their brand at Project Las Vegas last season and the fresh denim brand, founded by Christine Lai and Eric Espinoza of UNIF and Tom Hirota of Joyrich, taps into the 90’s trend inspiring many cool kids right now.

The branding is straight out of a 90’s Face magazine and denim styles include floral insert jeans, 90’s destroyed cut-offs, animal prints and graphic printed linings. With a price tag around the level of Cheap Mondays, the brand are selling at online retailers Nastygal and even in high-end London department stores Harvey Nichols and Selfridges.

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