May 30, 2019 | By Louise Squire
Experience Lifestyle & Interiors on WGSN.
Opened today, global affairs and culture magazine Monocle has unveiled a stylish new cafe in the heart of London.
Monocle Café will serve coffee and edibles to busy city dwellers and visitors alike, in a stylish interior devised by in-house designer Yoshitsugu Takagi.
“We wanted to create a relaxed space for a morning coffee meeting, a lengthy weekend lunch with the papers, and a glass of prosecco after work too,” explains Monocle’s editor-in-chief, Tyler Brûlé.
The café’s interior is filled with a curated selection of stylish yet understated furniture from around the world, while its menu tempts, with seasonal dishes sourced locally.
Originally a print-only publication, the brand has in recent years moved into digital realms with an online magazine and a 24-hour radio station, which broadcasts music and weekly features that compliment the magazine’s editorial content.
In our recent Consumer report Multichannel Marketing & Beyond, we discuss other brands adopting similar multichannel strategies to appeal to their consumers. – Samantha Fox
Open daily, Monocle Café can be found at 18 Chiltern St, London, W1U 7QA. Scroll down for images via Selectism.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.