1 hour ago | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Visiting trade shows is always great for discovering brands we have not seen or heard of before, and last week we were in Las Vegas doing just that. We have a big list of exciting new brands which we’ll be blogging over the next few posts, but today it’s all about Industry Of All Nations, or IOAN™ for short.
The brand caught our eye at Project trade show because of the great stand design; using reclaimed cardboard boxes and the fantastic denim colors. The brand, based in L.A. and founded in April 2010, is a design and development office committed to rethinking methods of production for consumer goods and connecting local manufacturing with world fashion.
They search the globe to produce basic everyday goods that are developed horizontally in collaboration with local communities around the world. Their ethos is all about environmental and social awareness while promoting fair trade around the world. What great guys!
The product is beautiful too- all their denim is hand loomed selvedge that is 100% naturally dyed from plants and beetle resins. Their dye house, located in southeast India, employs a natural process that eliminates the use of petrochemicals and offers no contamination to the soil and waterways.