We love: Gram Footwear

During our coverage of L.A.’s Lazr trade show we came across Gram Footwear.

The Stockholm-based brand presented their S/S 13 collection which stood out from the pack for their clean aesthetic and attention to detail.

Established in 2005, Gram has been in the European market for quite some time, but has only now entered the US market.  Their mission statement is to “create show that fill the gap between sneakers and traditional shoes” and I believe they’ve done just that.

The brand DNA is unique, in that it focuses on the concept of weight, which each style being named after its own weight in grams, a detail that is then embossed on the back counter of each style.

For S/S 13 they are proposing fun and tropical prints that are sure to lift anyone’s spirits.  The collection offers both Men’s and Women’s style, so check out the gallery below to pick out your favorite! -Jenn Tello



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