Jun 20, 2018 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
East London is a hub of cinema activity at the moment and Films On Fridges is the latest temporary, pop-up, outdoor project to celebrate all things film, and mark the Olympic games being hosted in the capital next year.
Inspired by a “Fridge Mountain” (the largest in Europe) – a 20ft towering pile of discarded fridges that occupied the Olympic site, prior to village and stadium developments – a group of local artists have created this sculptural marvel to screen 12 films inspired by sport.
It is exactly one year this weekend until one of the most prestigious sporting events in the world takes over the U.K. capital. To mark this, and celebrate the Hackney Wick Festival, Films On Fridges are partnering with the Floating Cinema this Friday in a huge sports film-screening showdown, showcasing British band St Etienne’s film What Have You Done Today Mervyn Day – a film about the redevelopment of the Lower Lea Valley in London – which is already sold out.
If you fancy catching sporting classics such as Cool Runnings and Slapshot, you must be quick. Limited tickets are £10 and can be purchased from their website, and Films on Fridges will screen its final film Chariots Of Fire on Saturday August 13th.
The Stylesight team has been tracking experiential and temporary cinema projects all summer, look out for our upcoming report Film Club examining the most exciting and innovative concepts presently emerging. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.