Jun 16, 2017 | By Alice Gividen
Get more Denim insights as a WGSN subscriber
Entitled “The Danger of Dancing in Jeans,” this awesome new video showcases a plethora of dance moves to turnaround that mid-week slump!
Shot on the streets of LA and directed by Jacob Sutton, the video takes viewers on a journey through the A-Z of dance, and features Lil Buck dancing the Memphis Jookin, Nicole-The-Pole, star of Rihanna’s “Pour It Up” video, the Soul Step team from Rick Owens S/S 14 runway show and Terra, the breakdancing B-Girl from Jungle’s Platoon video. All this is set to one of our favorite tracks of 2013, Le1f’s “Wut”.
It’s all part of Diesel’s latest campaign for their Jog Jeans, launched back in 2011 but diversifying in fits, finishes and styling for 2014. It’s such a great video and we really recommend you take five mins out of your day to check it out!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.