We love…. SEEK Trade show

Last week we rounded up the key trends, sights and inspiration from Bread & Butter but we couldn’t leave Berlin without mentioning the small but great trade show-within-a-show, SEEK. Part of the ‘Premium’ trade show, Seek says they “fill the gap of what is missing in the vast landscape of trade shows – a progressive show that concentrates on an unpretentious type of brand which requires a simple platform to showcase their style – so the clothes do all the talking”.


We loved the denim offerings from Our Legacy, Denim Demon, Surface To Air, Libertine Libertine and Indigofera. We also discovered a new brand from L.A., Vision, by the guys from Them Atelier. Key trends focused on the fleece-lined denim vest, outdoors utility pieces from jackets to cargo pants and of course, a strong workwear attitude with amazing worker pants at Denim Demon.

SEEK is growing continually. In its fifth season it’s already become a “must-do“ in the Mercedes-Benz Fashion Week Berlin schedule.

Brand List:

Airbag Craftworks A2 | Bibi Ghost | Camo | Denim Demon | Edwin | Fifth Avenue
Shoe Repair | Fred Perry Laurel Wreath | Fred Perry Laurel Wreath X Richard
Nicoll | Homecore | Howlin by Morrison | Indigofera | Jack Flynn | Jofama | Leuchtturm 1917 | Libertine –Libertine | Norse Projects | Our Legacy | Pop Cph | Projet Numéro Deux | Sandqvist | Sixpack France | Soulland | Stussy Blank Canvas | Sunpocket | Surface to Air | Them Atelier | The White Briefs | Vanishing Elephant | Veja | Velour | YMC – You Must Create etc.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.