Oct 05, 2017 | By WGSN Insider
Jun 14, 2010
The big questions this weekend in NYC was…”where are you watching the game?” The Stylesight team decided to hit up the new BOWERY STADIUM for the England vs. USA match, and we sure did make the right decision.
Nike hosted a successful screening with 2 huge projectors, cold beer, AC (in NY that is a complete luxury) hyped fans and an impressive guest list of downtowns finest including models, pro skaters and tastemakers.
The BOWERY STADIUM, officially opened on May 14th, was designed by Rafael de Cardenas. One of the many new STADIUM spaces around the globe, Nike’s goal is to create a community atmosphere that doubles as a retail and event space.
The first installation, “ORDER AND PROGRESS”, was a celebration of Brazilian soccer through the lens of the NYC creative community.
Nike also premiered a multi-media piece entitled “EVERYTHING IS PRACTICE”, a short film with Spike Lee directed by Jake Sumner and photography by Nabil Elderkin, as well as a piece by Brazilian born, NYC raised creative Allen Benedikt.
The fact that England ran game on the USA almost immediately was definitely disheartening, but didn’t stop fans from showing support. It paid off when USA finally “scored” a goal, bringing the game to 1-1 draw. Hey, beggars can’t be choosers…we’ll take it.
Final score 1-1.
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