May 29, 2019 | By Alice Gividen
Get Street Style analysis as a WGSN subscriber
I arrived in Gothenburg, Sweden not knowing anyone and left after the two day festival with some good friends and memories. The Way Out West festival is much more intimate than most and I was able to meet two designers from TOPSHOP out and about while I was there. They told me I had to check out their friend’s band called Florence and the Machine, and to my surprise I fell in love with her music and was texting all my friends back in NYC telling them they should book them. After the show the girls asked me to grab a bite with them and next thing I knew I was eating with Florence and the Machine and her parents. Quite surreal. For those of us in the States, she is supposed to be over here in September for her first US show. Good day. – Pete
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.