Jan 10, 2017 | By Lourdes Linares
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Last week new London-based denim brand Wåven opened their doors to their first pop-up store in London’s Soho district.
While Wåven is one of the new kids on the block in the London denim scene, its certainly gained a name for itself in the short time since it launched just a year ago. Arriving in an already over saturated denim market for fall 2014, the label carved its name its clean and crisp Scandi-style jeanswear that quickly earned themselves a place in the ‘new brands to watch’ list on ASOS and Elle Magazine as well as prime spots in numerous retailers throughout the UK and Europe.
Last week the brand leaped forward once again with the opening of its first brick and mortar outlet, a temporary pop-up on D’Arblay Street, Soho. The store has been created in collaboration with Daniel Peters, the creative director of multi-brand retailer BBSClothing. Inside you’ll find the latest S/S 15 collection of super sleek indigos as well as their new range of beautifully destroyed denims and of course their signature spray-on skinnies. The interior stays true to the brands Scandi-style with minimalist fixtures, white wash walls and exposed brickwork. In the basement, you’ll find a custom workstation where Wåven’s resident jean specialist is on hand to remake, repair and patch-up your wears – bring your own or buy in-store (prices vary from £2 to £4 per patch).
The Wåven Pop-Up store will be open up until the 10th June, so make sure you visit: WÅVEN, 3 D’Arblay Street, Soho, W1F 8DH.
Store Opening Hours: Monday – Wednesday: 11am – 7pm, Thursday – Friday: 11am – 8pm, Saturday: 11am – 7pm and Sunday: 12 – 6pm
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