Wallpaper*STORE blends content & commerce with the best of taste


Wallpaper* magazine’s new e-commerce platform Wallpaper*STORE brings together 150 brands from the worlds of homewares, fragrance, travel goods and consumer electronics.

Launched earlier this month, the platform also brings to market a selection of unique products created for Wallpaper* Handmade, the craft exhibition that is one of Milan Design Week’s annual highlights. The launch makes perfect sense: Wallpaper* has built a reputation as a taste-maker, and now fans can buy into the brand in an even more literal way.

Created for Wallpaper* by e-commerce specialists The Level Group, the site reads like a magazine, with items grouped into gifting ideas (The discerning jetsetter) or product focuses (The master glass). But, importantly, it functions as seamlessly as the best online stores – making shopping as pleasurable as flicking through the pages of Wallpaper* itself. As you’d expect, content and commerce blend in the best possible taste.

For more insight into how experience is driving both media and retail – often together – read our post from Creative Futures 2015: 7 key takeaways for experience design.

– Sarah Housley

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