22 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Last October, Wallpaper magazine commissioned seven of London’s young design talents to customize their edit of S/S 13’s classic denim pieces.
London has always been recognized among its global counterparts for its hotbed of young and emerging designers. The city’s prestigious portfolio of design schools has always maintained its reputation for carving out a rebellious gang of designers, from the great l’enfant terribles of Alexander McQueen, and John Galliano to new generation of talent including Shaun Samson, Kit Neale, Christopher Shannon and Martine Rose to name a few. Each season this new generation of talent brings about a certain level of excitement and optimism at London Fashion Week.
To highlight and promote this new fold of young stars, Wallpaper magazine commissioned a group of the most promising names in the city to create their own take on the season’s classic denim pieces. Each designer was given a plain jacket or jean from a selection of global denim brands like Lee, Levi’s and Wrangler. Acting as a blank canvas, these garments were treated to a range of techniques and treatments signature to each of the designers — Shaun Samson’s stud medley, Christopher Shannon’s tactile fringing, or Agi And Sam‘s crowd-pleasing prints. Kit Neale combined drawings of famous London landmarks and figures with Guess’s iconic heart shapes, while Martine Rose played with patchwork tricks on a sleeveless trucker jacket. For what is perhaps the most extreme makeover in this series, Matthew Miller took his pair of AG jeans and then covered them in paint and candle wax. And finally newcomer, Alex Mattsson beefed up Wranglers storm jacket with an overlaid leather.
To view the full collection and find out more, head over to Wallpaper’s page.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.