Jun 16, 2017 | By Alice Gividen
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Earlier this month, Japanese label Visvim initiated a new project that cult followers of the brand will gush about. Famed street style photographer Tommy Ton was on hand to capture all that went down at Visvim’s Indigo Camping Trailer event.
Japanese label Visvim is known for its wabi-sabi approach to design but designer Hiroki Nakamura took his vintage and rustic-inspired aesthetic to a new level this month with the launch of his traveling pop up project, Indigo Camping Trailer. Initiated as a reaction against commercial shopping centers and uniformed retails stores in metropolitan cities, the project offers a more personal and unique shopping experience in a standard commercial shopping complex.
Nakamura began the show in Sendai where he set up his `40s era trailer filled with an eclectic array of indigo goods much of which are exclusive to the project. Much of the team was on hand to man the flea market style wearing some of the products, including patchwork paisley quilted jackets, noragi’s, rugged chore coats and tons of native-inspired silver jewelery, all of which feature Nakamura’s auteur level of design. Head over to the official Indigo Camping Trailer webstore where you can shop the collection and check out the archive for whats already been shown.
The Indigo Camping Trailer continues to Hiroshima on Nov. 23rd and 24th just outside of the F.I.L. branch in Fukuromachi Naka-ku, so be sure to check it out if you’re in the area. For now though, check out some more of the beautiful imagery on Tommy Tons Tumblr page, some of which you can see below.