Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Most denim brands spend countless hours trying to create the look of worn jeans for the sales floor. Evisu has a different idea…they recommend buying denim raw and crafting your own personal experience with each new pair, wearing them daily for 6 months without washing, for best results. This full-effect allows the denim to mold to your body: thus setting characteristic wear marks on certain areas of the jean. Recently posted on the Evisu blog are some examples of individualized finishing, with each jean displayed in its raw state plus the results of religious wear for six months.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.