Virtual Reality Enters The Mass Market at CES 2015



A number of fast-thinking brands are showcasing affordable virtual reality headsets at the Consumer Electronics Show in Las Vegas this week – just months after Samsung announced the first consumer-level VR device at IFA last September.



With prices starting at just $25, the headsets offer varying levels of immersion and quality – but all will provide eager consumers with a tempting first glimpse at virtual reality and how it is set to enrich our lives.


Most of the headsets are facilitated by smartphones or tablets, which are docked inside to provide visuals and power. Products at the lowest end of the price scale are lightweight and easy to use, but feature less convincing depth of field, making experiences considerably less immersive. Many of the headsets are supplied with remote controls or use touchscreen displays, to make navigation as simple as possible.

Experiences already available to play include rollercoaster rides and simple point-and-shoot games.


HOMiDO‘s headset is available in a range of bright colours, while the ANT VR folds up neatly for transportation. Go4D’s Goggle Tech series includes a VR headset and a more basic pair of zoom glasses that can be attached to the front of a smartphone.

Razer’s OSVR offers an open-source platform for virtual reality experiences, so that developers can work on new experiences openly and collaboratively. Oculus, the biggest brand in VR, is also present at the show to demo the prototype of its new product, Oculus Rift Crescent Bay, in public for the first time.

WGSN and Homebuildlife subscribers will be able to read our full analysis of CES 2015 next week, and can find out more about the implications of virtual reality for retail, entertainment and brand strategy here.

– Sarah Housley


Sulon Cortex

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