22 hours ago | By Taryn Tavella
Experience Lifestyle & Interiors on WGSN.
Aug 16, 2013
A new app by Swedish furniture retailer IKEA uses augmented reality to help users better-visualize products in their own homes.
The digital app coincides with the release of IKEA’s 2014 Catalog. Users simply place a physical copy of the IKEA catalog in an area of the room where they are considering a new furniture piece. By hovering a smartphone or tablet device over the catalog, a wealth of digital content and features will appear on the screen, including videos and interior furnishing tips. In addition, an augmented reality function enables users to browse and place virtual 3D products into their desired room.
“We know that our customers are increasingly using their smartphones as a shopping companion and we want to continue to find ways to inspire them and facilitate a better shopping experience,” explains IKEA’s PR Manager, Madeleine Löwenborg-Frick.
Read our report Beyond Augmented to explore groundbreaking developments in augmented reality technology. – Samantha Fox
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