Vienna: Where to shop, eat and drink and what to see
By Emily Cater

WGSN City by City Associate Editor Emily Cater gives you the low down on what not to miss on a trip to the city.

Mar 16, 2016

11 photos


Vienna, Austria’s pretty capital has long been frequented by tourists fascinated by its history, its beautiful and imposing architecture and of course its reputation within the arts and classical music, but a trip there offers so much more than that, with a number of inspirational stores, bustling food markets, and impressive museums rife with inspiration.

Brunch at

motto am fluss

Motto am Fluss

Franz Josefs Kai 2 1010 / 43 (0)12525511

What could be better than brunch overlooking the Danube? Don’t miss this super sleek riverside spot, equally great for a morning mimosa and scrambled eggs with peppers, salami and camembert (#yum) as it is for evening dining and cocktails, boasting modern, international cuisine with an Austrian focus. Motto was designed by BEHF Architects, inspired by 1950s Venetian style replete with plush seating, oversized copper pendant lighting, and ornately tiled flooring.

Coffee & Cake at


Café Diglas

Wollzeile 10 1010 / 43 (0)15125765

After an afternoon of shopping or sightseeing, there’s no better place to treat yourself than the Vienna institution that is Café Diglas, one of the oldest family-run coffeehouses in the city, dating back to 1875. Enjoy its classic homemade strudel or one of the many mouthwatering Viennese puddings, washed down with a strong coffee.

Shop at



Kohlmarkt 14 1010, 43 (0)153517170

Don’t miss this beautiful chocolaterie and pastry shop, established in 1786- the perfect place to pick up some delicious cakes, chocolate eggs at Easter, and other sweet treats.



Goldschmiedgasse 10 1010 / 43 (0)15350436

This modern womenswear store features a roster of contemporary Austrian designers such as Petra Hauser, Julia Kranz and Adeline Germain, stocking pretty apparel and accessories.


Steffl Department Store

Karntnerstrass 19 1010 / 43 (0)1930560

This huge, famous Viennese department store in the city centre spread over nine floors offers top designer labels, high-end and premium fashion for men, women and children as well as footwear, accessories, jewellery, perfume and beauty.



Naschmarkt 1060 / 43 (0)1240555

At the weekends, make a trip to this huge outdoor market featuring over 100 stalls and restaurants selling fruits, vegetables, spices, sweets, wine, and of course Frankfurt sausages and Wiener Schnitzel with Austrian, Turkish, and many other cuisines on offer. At the back of Naschmarkt, there’s a flea market open on Saturdays featuring an astounding collection of antiques.



Albertina Museum

Albertinaplatz 1 1010 / 43 (0)153483

Though many tourists tend to head to Vienna’s renowned Kunsthistorisches Museum, if it’s cool modern art and photography exhibitions you’re after, take a trip to the beautiful Albertina Museum, which is also home to an excellent permanent collection of impressionist paintings from Monet to Picasso, as well as the magnificent Habsburg Staterooms, decorated in the palace’s original Louis XVI decor.



Kegelgasse 36-38 1030

To get your fix of quirky architecture in Vienna, Hundertwasserhaus stands out. Designed by Austrian artist Friedensreich Hunderwasser, the magnificent building in a quieter part of town is characterised by its bright colours, uneven floors and unique windows.

Dine at



Stubenbastei 10 1010 / 43 (0)15121172

Looking to experience a truly excellent gastronomic experience in Vienna? An evening at Loca is an absolute must. In a small, minimal and modern interior featuring white walls and tables lit by candlelight, patrons are asked only to tell wait staff of any foods they do not like, before experiencing a surprise six-course chef’s special menu featuring a fusion of flavours and dishes including red pepper, ginger, tuna tartare and wasabi, buttered monkfish and avocado, and cous cous with pomegranate. Each course can be paired with a different wine or beer, and you’d be wise to heed their advice.

Drinks at


Das Loft Sofitel

Praterstrasse 1 1020 / 43 (0)1906160

The coolest place to see-and-be-seen in Vienna, and for unmissable panoramic views of the Danube, Stephansdom Cathedral and the city centre, head for cocktails at the Sofitel’s rooftop bar The Loft.

Like this? Follow Emily on Instagram here.

ALWAYS TRAVELLING? Discover the coolest neighbourhoods, must-see stores and best hotels, restaurants and inspiration spots with our incredible City-By-City guides. Join WGSN.

Vienna: Where to shop, eat and drink and what to see

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Subscribe to WGSN

Request a demo to see WGSN for yourself.

Related stories

4 photos
Dutch brand Atelier de l'Armée's Amsterdam City Guide

4 photos
NYFW 2016 events you can attend (even if you're not a fashion editor)

9 photos
Where to go during Tokyo Fashion Week

6 photos
Why Helsinki should be on your travel radar

6 photos
The WGSN Travel A-List: Montréal, Berlin and Beijing