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Video: Inside The Rugged Standard

One of the UK’s best online denim stores Superdenim has opened its first bricks and mortar store called The Rugged Standard.
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Situated in the sleepy town of York in the North of England, The Rugged Standard stocks a blend of niche and international labels such as Studio D’Artisan, Joe McCoy, Mister Freedom, Viberg, Jack Spade and Post Overalls.

Take a video tour of the beautiful and inspirational space:

The Rugged Standard York + Margin Shop Tour + from Margin London on Vimeo.

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