Video: Inside The Rugged Standard

One of the UK’s best online denim stores Superdenim has opened its first bricks and mortar store called The Rugged Standard.

Situated in the sleepy town of York in the North of England, The Rugged Standard stocks a blend of niche and international labels such as Studio D’Artisan, Joe McCoy, Mister Freedom, Viberg, Jack Spade and Post Overalls.

Take a video tour of the beautiful and inspirational space:

The Rugged Standard York + Margin Shop Tour + from Margin London on Vimeo.

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