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Victoria’s Secret Angels rock the runway in Shanghai for the annual #VSFashionShow

#VSFashionShow 2017

#VSFashionShow

The annual Victoria’s Secret fashion catwalk extravaganza (or VSFashionShow) is always big news and this year, two notable changes took place, a location change from London to Shanghai, and the announcement of the collaboration with Balmain. Shanghai as a location is crucial for both brands too with China emerging as a key fashion market and especially for high-profile luxury brands like Balmain.

Balmain’s Creative Director, Olivier Rousteing, kickstarted the festivities by posing for images backstage. The mood board for the capsule collection was a “sexy, modern silhouette that Victoria’s Secret is known for, while incorporating Balmain’s instantly identifiable style”. It was a first for Victoria’s Secret, with the brand having previously relied on its own design team’s product for its shows.

SHANGHAI, CHINA – NOVEMBER 20: Models Martha Hunt and Stella Maxwell walk the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Frazer Harrison/Getty Images for Victoria’s Secret)

SHANGHAI, CHINA – NOVEMBER 20: Model Karlie Kloss walks the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Matt Winkelmeyer/Getty Images for Victoria’s Secret)

SHANGHAI, CHINA – NOVEMBER 20: Model Candice Swanepoel walks the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Matt Winkelmeyer/Getty Images for Victoria’s Secret)

SHANGHAI, CHINA – NOVEMBER 20: Model Bella Hadid walks the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Matt Winkelmeyer/Getty Images for Victoria’s Secret)

While attendees enjoyed the show today, it will actually be broadcast next Tuesday, November 28 at 10PM on CBS. And the brand is encouraging a social media component to run alongside the show, using the #VSFashionShow official hashtag. Following that TV airing the capsule collection will be available to buy on November 29, the day after the show, in Victoria’s Secret stores and its webstore.

Modelling this year were a number of big names with whom Rousteing has worked for several seasons, including Bella Hadid and Karlie Kloss, but Kendall Jenner and Gigi Hadid were absent. From a design perspective, there was also a key focus on sportswear and activewear silhouettes alongside the more lacy designs.

SHANGHAI, CHINA – NOVEMBER 20: Model Leila Nda walks the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Frazer Harrison/Getty Images for Victoria’s Secret)

SHANGHAI, CHINA – NOVEMBER 20: Model Maggie Laine walks the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Frazer Harrison/Getty Images for Victoria’s Secret)

SHANGHAI, CHINA – NOVEMBER 20: Model Dilone walks the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Frazer Harrison/Getty Images for Victoria’s Secret)

SHANGHAI, CHINA – NOVEMBER 20: Model Nadine Leopold walks the runway during the 2017 Victoria’s Secret Fashion Show In Shanghai at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Frazer Harrison/Getty Images for Victoria’s Secret)

 

 

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