May 08, 2017 | By Carlene Thomas Bailey
Get more with a WGSN membership. Click for a demo.
Apr 18, 2016
By WGSN Insider
Hard on the heels of the LVMH’s Kendo signing a make-up deal with mega-celebrity Rihanna, rival Estée Lauder has launched a launch a make-up collection with designer Victoria Beckham.
The limited edition collection is available now (September 2016) at select retailers around the world, through her own stores and online through both brands.
Beckham said of the collaboration: “The whole process has been both inspiring and eye-opening – from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand.”
— Victoria Beckham (@victoriabeckham) April 15, 2016
Jane Hertzmark Hudis, group president of the Estée Lauder Companies, said: “We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world. “Victoria is an entrepreneur in the true spirit of our founder… with a real understanding of what women want, and a commitment to making women look and feel their most beautiful.”
Like this? For more beauty news, campaign analysis, brand strategy and tailor made business consultation, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.