May 17, 2019 | By Anupreet Bhui
Primarily classified as womenswear, Vetements’ slouchy silhouettes have a unisex appeal, and have been spotted on many men as well. So it’s worth noting that the label’s first proper “menswear” offerings are beginning to hit the market, with one standout piece making its debut on e-commerce retailer MR PORTER this morning.
The $1,265 hoodie features heavy metal-inspired graphics on the front, sleeves, and a vulgar phrase on the back graphic encased within a pentagram. True to the brand’s DNA, it also featured embroidery on the hood denoting which season the piece belongs to.
Vetements is known for its proportion-playing oversized aesthetic and catwalk interpretations of utilitarian gear like boxy Champion knitwear, elongated DHL T-shirts, and reconstructed Levi’s 501 denim. Designer Demna Gvasalia’s cerebral references to Martin Margiela and heavy metal music populate a unique universe characterized by statement pieces that double as pop culture artifacts.
All of a sudden, bootleg-inspired hoodies featuring Leonardo DiCaprio and Kate Winslet in Titanic and curved-brim ballcaps with “Big Daddy” embroidered on them became covetable fashion items. The line also garnered its own parody: the aptly named Vetememes.
For the record, Demna Gvasalia told The New York Times: “Vetements will not be filing any lawsuits over the Vetememes raincoat and hope that he has enjoyed making his project as much as we do making our clothes,” quelling any potential beef between the two radically different labels.
MR PORTER will reportedly be receiving 21 other pieces as the rest of the collection begins to trickle in stock.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.