The two luxury fashion brands have interesting reasons for not participating in the February NYFW shows. WGSN’s Sandra Halliday reports.
The disruption to the main season Fashion Weeks is continuing with news that Vera Wang and Hugo Boss won’t be showing their Autumn/Winter 2017/18 womenswear collections on the New York runways in February next year.
Hugo Boss, which has struggled in recent periods, told investors its runway focus for the season will be its men’s collection. The German luxury fashion house stressed that it remains committed to the womenswear offer that is designed by Jason Wu.
Vera Wang also said she is pulling out of next seasons NYFW, but is exploring an interesting alternative to the catwalk. Wang will show her collection in the form of a short film, which will highlight French culture and the city of Paris. The film will premiere on February 28, the first day of Paris fashion Week. The film release is also the same day the American designer will receive Légion d’honneur in Paris, the country’s highest recognition. Previous recipients of this honour include Alber Elbaz, Paul Smith and France’s own Sonia Rykiel.
The decision of Hugo Boss and Vera Wang to change their approach comes at a transitional time for the designer industry. Last Fashion Month in September, a number of key labels showed ‘see now, buy now’ collections for A/W 2016/17 at the same time as most previewed their spring/summer 2017 offer. Others opted for a showroom presentation format rather than a lavish show with some preferring to show at more intimate one-to-one appointments post-Fashion Month.
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