Jul 24, 2018 | By Sarah Housley
Trade show season is in full swing and Stylesight’s Graphics team has been in Las Vegas to report on the new trends coming through in graphics and branding.
The key parts of the sprawling Vegas trade shows are Project, Slate, Workroom and Pool. These are where the team found the most inspiring and directional graphics. Capsule, held at the Venetian hotel was by far the most directional of the shows taking place over the three days.
Here’s a quick fix of some of the key highlights we saw at the shows. (A more in-depth report will be published on stylesight.com shortly)
Cosmic imagery is a trend we are seeing emerging at the moment, we particularly like this graphic from Exact Science, which had a fresh visual angle to it.
Vintage transport graphics are still a strong trend that continues to feature on many tees. One major highlight for the team was Orange Crush Exports, a vintage dealer that had a massive collection of original antique lumberyard worker aprons and original printed flour sacks that were a real graphic resource find.
Talking vintage, Remi Relief was another graphic highlight with its reworked vintage American graphics and some amazing wash techniques that made it hard to tell which tees were not authentic vintage pieces.
Vintage surf was another key graphic trend coming through on many of the brands. Clever new plays with faded photo overprints gave these tees a newer, modern look without losing the authentic 60s and 70s aesthetic.
On the techniques front, weathered looking appliqués and embroideries, were commonplace. One key highlight for us was Andrew Bucklery‘s hole-punched graphic tee technique, which gave a new perspective of graphic form on a T-shirt.
For branding we loved these hangtags from The West is Dead. Each one is laser etched and embedded with an antique coin to represent the brand’s emblem the buffalo.
Watch out for Stylesight’s in-depth Las Vegas trade show report, which will be live shortly.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.