Valentino continues with otherworldly campaign formula to success for A/W 15
By Samantha Aldenton

Valentino has brought out its Autumn/Winter 15 women’s campaign continuing the whimsy of last season’s images, this time in photographer Michal Pudelka’s native city …

Jul 18, 2015
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Valentino has brought out its Autumn/Winter 15 women’s campaign continuing the whimsy of last season’s images, this time in photographer Michal Pudelka’s native city Bratislava in Slovakia.

The same ethereal mystery of S/S 15 is reflected this time around not in the washed up beach landscape, instead in the monolithic modern stone structure glowing in the darkness of the nighttime shoot.

The eerie smoke floating in the background adds to the allure of the campaign punctuated by the industries most buzzed about up and coming models Grace Hartzel, Harleth Kuusik, Ine Neefs and Maartje Verhoef.

The Italian luxury house’s men’s campaign has also been released and was lensed by a seperate photographer David Bailey. The images provide a stark contrast to the women’s campaign by featuring soft golden light and plenty of colour, both visually speaking and with the bustling city streets setting.

The women’s campaign is supported by a film that shows an artistic version of the photo shoot’s behind the scenes, with a couple of extra scenes not shown in the print imagery.

The girls wear the feminine sheer and lace floor sweeping dresses of designers Maria Grazia Chiuri and Pierpaolo Piccioli and are seen wearing the more graphic monochrome prints along with a number of jet black structured capes.

The guys similarly wear very graphic colourblocked coats, sweaters and backpacks however feature a much warmer palette with animal, insect and constellation prints.


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