Nov 20, 2017 | By WGSN Insider
Feb 10, 2017
By Jo Lynch
Valentine’s Day, and all happy lovers will go on parade. The streets are cold, freezing and wet, but stores are flurrying with red-hot kisses and love hearts. There is nowhere to turn. We are going to be reminded that we are in love, in lust, torn-up about someone, dumped, free as a bird or just alone (and celebrating our hotness on our own terms).
We can acknowledge all this red stuff is just marketing frippery and that we don’t have to play any love games, or we can have sensual fun in the standout lingerie shapes of the season.
I say let’s have some sensual fun.
Here’s our top 5 hottest lingerie and sleepwear looks that tap into key trends, rock these looks on February 14th!
1) THE RED HOT BODY
Lace and mesh bodysuits continue to look and feel sexy and cool, especially in lace, and semi-sheer mesh and tulle. The lower the plunge and the higher the leg cut, the more on trend you’ll be. Wear it in red to set the bedroom on fire.
2) THE BESPOKE SILK LINGERIE SET
A bespoke silk lingerie set by Luna Mae London. The most luxurious Valentine’s lingerie gift we have ever laid longing eyes on. Trained specialists will visit you at your home, or meet you in a luxury hotel suite for a fitting. You can choose your own embellishments, such as hand-corded Chantilly lace appliqués, Italian macramé embroideries or the bespoke monogramming of your initials. All this, and solid eighteen carat gold fittings. You are a goddess.
3)NOT-JUST-FOR-VALENTINES SOFT SET
Red is emerging as a strong fashion colour in lingerie. Boutique brands are creating soft, lightweight and wearable styles that are not just for Valentine’s, noted in our Salon International de La Lingerie analysis (subscribers check it out here).
For example, this ‘snake charmer’ soft triangle and thong set from Fleur du Mal in embroidered mesh. Wear it any time, any day, anyhow, we love it.
4) THE SENSUAL SLIP
The usual baby doll lingerie silhouettes are in store everywhere for Valentines. But we want slips. Fluid, satin, longer-length and body-skimming. The look is sensual, elegant and they feel gorgeous to wear. Luckily the most fashion forward brands and designers are on it.
5) ROCK n’ ROLL RED KNICKERS
Hearts and red lace knickers can be cool. Style them like you just don’t care, punk them up, dress them down and don’t wash your hair. You will be blazing hot. This pair from For Love & Lemons with hearts pinned-on like the hearts of ex lovers are perfect. And these high leg red lace knickers from L.A. brand, Hot at Hell wins the prize for silhouette.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.