House of Holland and the V&A Museum present Fashion in Motion: a series of free catwalk shows open to the public. WGSN contributor Richelle Cyrus reports.
Following the extensive S/S17 fashion month catwalks, there’s great news for those who were unable to attend the shows this season. London’s Victoria & Albert museum is making some popular catwalk trends accessible for all, with a selection of 4 free catwalk shows under its Fashion in Motion series (and no, you don’t even need to be a fashion editor to get a ticket). Collaborating with London-based designer Henry Holland, the museum will be showcasing looks from the House of Holland LFW S/S17 catwalk in addition to favourite womenswear looks from the past 10 years (hopefully the rebirth of the purple plaid eye patch).
This announcement comes shortly after House of Holland celebrated its 10-year anniversary at LFW with an eclectic catwalk show including a release of limited edition parody slogan t-shirts during the final walk. This collection of provocative tees mentioned media superstars like Kanye West, models-of-the moment like Taylor Hill, top fashion designers such as Olivier Rousteing and everyone in between. Although there were extremely mixed reviews surrounding the t-shirt collection content, the social media buzz surrounding the event proved that returning to the brand roots was something long awaited by followers.
Back in 2006 Henry Holland was one of the first designers to use the slogan tee as a brand staple- showcasing models in over-sized t-shirts with a plain backdrop and brightly coloured bold font accompanied with outlandish statements about well-known fashion influencers. This unique approach to a designers’ first fashion week show earned Holland a huge buzz in the industry.
Visitors at the museum will get to see the brand collection up close, and better still, the 10th anniversary collection t-shirts will be available for purchase at a pop-up shop in the V&A Museum the day of the show.
Fashion in Motion is set to take place on Friday 21 October and the four free shows will happen at 13.00, 15.00, 17.00 and 20.00. Tickets must be reserved online ahead of time (we suggest getting them ASAP), and those of us unable to attend the events can catch the events live on the museum website live stream.
Like this? Join WGSN for insight into fashion campaigns, digital strategies and key womenswear trends.