Jan 03, 2018 | By Sandra Halliday
Apr 30, 2010
Yesterday, Stylesight was honored to attend a press conference at Niketown, for the much anticipated unveiling of the new United States Men’s National Soccer Team home kit.
The kit draws inspiration from the team’s most famous victory over England and is the most environmentally-friendly, technologically-advanced kit in Nike’s history. Phil Dickinson, the Global Football Creative Director, was on hand to walk us through the concept and design process of the kit, as the curtain dropped, so did our jaws.
“The new home jersey is white with an obsidian blue round-neck collar and a tonal grey sash across the front, which echoes the design of the U.S. Men’s National Team kit wore to defeat England sixty years ago. The jersey’s back neck features a graphic that reads ‘USA’, while inside is a graphic of a coiled rattlesnake. Symbolically placed above the heart on the back of U.S. Soccer Federation’s crest inside the jersey is a coiled rattlesnake accompanied by the defiant and inspiring message ‘DTOM’, which stands for ‘Don’t Tread On Me.’ This phrase has been used for more than two centuries in the United States, first by the colonies as a warning against the occupying English, and then featured on the Gadsen flag at the formation of the US Navy. In recent years both the US Marines and the U.S. Men’s National Team have used it as a patriotic rallying call.”
“For the first time ever the jersey is made entirely from recycled polyester, and each top is directly produced from up to eight plastic water bottles. In addition, the kits have also been designed to enhance players’ performance by keeping them drier, cooler and more comfortable. Improved Nike Dri-FIT fabric is 13% lighter than previous Nike kits and helps to quickly evaporate moisture and keep players dry, while the innovative ventilation zones along each side of the jersey and below the waistband on the shorts significantly increases air penetration to keep players cool.”
Bob Bradley, the U.S. Men’s National Team head coach, and Walter Bahr, the actual team captain from the 1950 National Team, educated us on a wide range of topics, including current innovations within the sport of football and the effect the climate in South Africa will have on each players performance.
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