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A/W 17/18’s Uptrending and downtrending items: Conquering the US market

uptrending

Using WGSN Instock data, we uncover the best and worst performing products of A/W 17/18, using new-in volumes, out of stocks and markdowns. Here are our strategies for success in the ever-changing US market.

 

OUTERWEAR:

Stop using the weather as an excuse for poor performance; move seasonal drops closer to season and manage stock levels accordingly to cater for cold weathers throughout the whole of winter.

 

KNITWEAR:

 

The casualization of the workplace puts knitwear in good stance; justify higher price points with elevated basics.

 

DRESSES:

Day to night dressing remains key for 2018 so keep styles versatile to encourage spend.

 

TOPS:

More and better product will be in high demand, so invest in the design process and play with innovative pattern cutting to refresh basic offers.

 

TROUSERS:

Demand for separates keeps trousers on trend; utilize this opportunity and push trousers as a dress alternative for upcoming summer occasions.

 

FOOTWEAR:

 

Footwear follows apparel trends and leans towards comfortability but steer clear of banality and rejuvenate styles with statement-esque features such as embellishments and sequins.

 

ACCESSORIES:

Statement earrings will pick up pace in 2018 as dressing becomes feminine; ensure assortments are fresh with a variety of colours and shapes throughout the year.

 

 

NEED RETAIL DATA? Knowing when to back a trend, colour, category or item and knowing when to back off is crucial – you can’t afford to get it wrong. Know exactly what’s trending in retail across every category with WGSN Instock. Find out more here.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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