Sep 14, 2018 | By WGSN Insider
Mar 21, 2018
By Emma Griffin
Using WGSN Instock data, we uncover the best and worst performing products of A/W 17/18, using new-in volumes, out of stocks and markdowns. Here are our strategies for success in the ever-changing US market.
Stop using the weather as an excuse for poor performance; move seasonal drops closer to season and manage stock levels accordingly to cater for cold weathers throughout the whole of winter.
The casualization of the workplace puts knitwear in good stance; justify higher price points with elevated basics.
Day to night dressing remains key for 2018 so keep styles versatile to encourage spend.
More and better product will be in high demand, so invest in the design process and play with innovative pattern cutting to refresh basic offers.
Demand for separates keeps trousers on trend; utilize this opportunity and push trousers as a dress alternative for upcoming summer occasions.
Footwear follows apparel trends and leans towards comfortability but steer clear of banality and rejuvenate styles with statement-esque features such as embellishments and sequins.
Statement earrings will pick up pace in 2018 as dressing becomes feminine; ensure assortments are fresh with a variety of colours and shapes throughout the year.
NEED RETAIL DATA? Knowing when to back a trend, colour, category or item and knowing when to back off is crucial – you can’t afford to get it wrong. Know exactly what’s trending in retail across every category with WGSN Instock. Find out more here.
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