Dec 25, 2017 | By Jo Lynch
Paris: We’re a little more than halfway through the trade show blitz, so we thought we’d take a moment to reflect on the general mood and trends of the shows so far before we get swept up in another day of fabric, colors, cups and free canvas bags.
F/W 2012 collections at Salon International de la Lingerie, overall, exhibited surprising fashion-savvy, from the most traditional intimates labels to the newest designers out of London. Lifestyle was a major message, with brands rounding out the basic bra and panty with cozy knit cardigans, sumptuous slippers, home accessories and beauty products. The new section set up by visual merchandising firm MASH (above right) honed in on this emerging trend with selling-floor vignettes that effectively repackaged the traditional intimates category into contemporary, carefully curated lifestyle assortments. Here are a few other key trends we noticed walking through the show.
Themes: loungerie / fashion shapewear (vintage + technology as illustrated in the Nelly Rodi Trend Forum, above left)
Colors: burnt orange / Yves Klein blue / sharp lime / vegetals / dusty mid-tones / offbeat color combinations à la VPL
Items: statement bodysuit / bralette + French knickers set / underwire bandeau (even for full-figured) / cardi-robe / W.Y.O.B. bodies / classic tailored pajamas
Fabrics: rigid charmeuse / brushed, open sweater knits / sporty rib knits + delicate lace trims (think: Hanro, Zimmerli)
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.