19 hours ago | By Emma Grace Bailey
Get more with a WGSN membership. Click for a demo.
Jul 20, 2015
By Theresa Yee
British spa brand Cowshed has been announced as United Airlines latest partner, providing luxury kits for their first and business class passengers on all long-haul flights.
Kits include five of the brand’s leading products – a Chamomile Refreshing Toner Towelette, Jasmine Toning Eye Balm Sachet, Lippy Cow lip balm, Cow Pat Hand Cream and a Quinoa Face Cream – all housed within United’s newly designed leather-effect wash bags.
Also launching on August 1 are a range of full-sized Cowshed products into the airline’s Chicago, Houston, London, Tokyo, Newark and Hong Kong airport lounges – helping to bring the Soho House experience high into the sky.
To celebrate this collaboration, an intimate soiree was held at London’s Shoreditch House earlier this month.
-Emma Grace Bailey
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.