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Uniqlo: HEATTECH

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This holiday season, it’s ok if you don’t know exactly what a base layer does — and if you prefer riding the metro instead of a ski lift — well, we won’t hold that against you either. Forward thinking Japanese retailer Uniqlo, known for its multicolored cashmere and designer collaborations, takes a cue from the outdoor market, by offering heat-enhancing apparel to the metropolitan masses.

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HEATTECH boasts 7 superior technologies including heat generation and retention, odor control and anti-static….these performance enhancing components are par for the course when it comes to traditional active apparel, but for everyday use by non-athlete types (and models?!?) its pretty much unheard of. Plus, they look super chic when combined with everyday items like blazers and cropped trenches. Do yourself a favor this winter, toss out those snowflake print thermals and combat the harsh weather in style with HEATTECH.

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