Paris…Gareth Pugh

Following the example of Viktor & Rolf’s S/S 09 collection presented in video form, Pugh put together a reel using a singular model, Natasa Vojnovic.  With music from The Shining sounding off in the background, viewers were drawn to the presentation in a slightly different way from his more futuristic collections of the past. Before the video began, he said, “this is not from a spaceship, it’s from under the ground. I wanted it to feel earthy.” Colors were derived from elements found in the earth like, coal, minerals and metals. Dresses draped in a A-line shape, high-waisted wide leg pants and broad shoulders on dresses looked dark yet grounded.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.