Under Armour // Super Bowl Weekend Event @ Grand Central

Last week, Under Armour took over Grand Central Station for Super Bowl Weekend to give the public a sneak peak of their latest products for 2014. The brand showcased their newest innovations, including their latest footwear, the UA SpeedForm Apollo running shoe, which will be released later this month on February 28.

The UA Highlight Cleat was on display, showing a range of athlete’s specific cleat models. New performance wear also caught our eye, with glowing, neon designs.

Layered, outerwear looks, insulated body suits, and a variety of other cold-weather gear was on-hand, highlighting the new technologies Under Armour has incorporated into its products for 2014.

Some of the brand’s top sponsors were in attendance. Cam Newton, the Carolina Panthers quarterback, represented the brand head-to-toe. Under Armor’s Founder and CEO Kevin Plank was also present for the event.

Keep an eye out for product to hit stores later this month.

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