UK store prices fall again as high street makes more dramatic discounts

UK store prices fell more sharply in July than in June, due partly to bigger discounts on clothes, the British Retail Consortium (BRC) said.

Store prices last month fell 1.4% compared with a 1.3% dip in June.

“Clothing retailers were keen to shift their summer stock with widespread discounts clearly part of their strategy,” BRC director general Helen Dickinson said, pointing to a year-on-year fall of 4.9%.

The consumer prices index showed its first year-on-year fall in prices in over 50 years in April, and stood at zero in June, but few analysts see a risk of entrenched deflation.

The Bank of England is due to publish new forecasts for growth and inflation on Thursday.

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

Ariana Grande fashion collab x Urban Outfitters

Ariana Grande links with Urban Outfitters for fashion line

National Geographic is at the forefront of immersive entertainment

Nordstrom: How the long-established retailer is winning over new fans