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UK high street retailers are tapping into the bridal market

Lipsy launches into the bridal market

Lipsy bridal collection

 

UK womenswear brand Lipsy is launching into the bridal and bridesmaids sector with news of the February  28th collection debut, coming just days after Topshop said it would also launch bridalwear and accessories this spring.

The move into the bridal market, is part of a general trend that sees UK womenswear brands looking for new growth areas and finding a gap in the market for on-trend affordable bridalwear, some of which can also double as eveningwear post-wedding day.

Higher-end Whistles unveils its own wedding collection in-store this month and Topshop’s bridal offer will debut in April.

WHISTLES BRIDAL

 

Between those two, Lipsy will launch a series of affordably-priced dresses and accessories under its own name and as part of its multi-brand Lipsy & Co offer.

The pieces will include ‘convertible’ items such as dresses with detachable corsages, satin belts and chiffon skirts to allow them to become occasionwear wardrobe staples after the big day.

The pieces will come in sizes 4-18 and will be priced from around £70 up to £250.

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