May 26, 2017 | By WGSN Insider
Feb 01, 2017
By WGSN Insider
You can now get your wedding dress from your favourite high street store as Lipsy, Topshop and Whistles announce their bridal collections.
UK womenswear brand Lipsy is launching into the bridal and bridesmaids sector with news of the February 28th collection debut, coming just days after Topshop said it would also launch bridalwear and accessories this spring.
Lipsy will launch a series of affordably-priced dresses and accessories under its own name and as part of its multi-brand Lipsy & Co offer.
The pieces will include ‘convertible’ items such as dresses with detachable corsages, satin belts and chiffon skirts to allow them to become occasionwear wardrobe staples after the big day.
The pieces will come in sizes 4-18 and will be priced from around £70 up to £250.
The move into the bridal market, is part of a general trend that sees UK womenswear brands looking for new growth areas and finding a gap in the market for on-trend affordable bridalwear, some of which can also double as eveningwear post-wedding day.
WHISTLES BRIDAL COLLECTION
Higher-end Whistles unveils its own wedding collection in-store this month and Topshop’s bridal offer will debut in April.
The Topshop Collection, officially lands globally online and in selected stores on Thursday 13th April 2017. The Topshop Bridal collection has been “designed with the modern Bride in mind: whether a relaxed wedding on the beach, a chic city ceremony, a church in the countryside or a second dress for the celebrations”, the press office revealed.
The Topshop offering will also include a selection of 25 bridesmaid dresses, a carefully edited selection of shoes, hair accessories and lingerie.
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