Oct 19, 2017 | By WGSN Insider
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UK shoppers are expected to spend at least 30% more on Black Friday and Cyber Monday this year, compared to 2014.
Spending on Black Friday is set to reach £1.07bn, a 32% increase on last year’s £810m, according to Experian and IMRG predictions.
On Cyber Monday (November 30), sales are forecast to increase 31% on last year to reach £943m.
Retailers are also set to have a strong Christmas and Boxing Day, with sales expected to rise 11% and 22% year-on-year, respectively.
IMRG managing director Justin Opie called on retailers to prepare carefully, after the “size and scale of Black Friday 2014 took everyone by surprise, overwhelming some carrier and retailer operations, as order volumes came in at a full 30% higher than expectations”.
Last year, the volume of emails sent by retailers was up by 82% when compared with an average trading day in 2014, while £810m was spent in a single day, making Black Friday the biggest retail day of the year.
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