Jun 15, 2018 | By Sidney Morgan-Petro
Jul 12, 2017
If you were paying close attention during New York Fashion Week in September 2016 to the Instagram feed of well-known stylist Kate Foley (71.6k followers and counting), you will have seen a dash of yellow making its debut. Not sharp citrus yellow, but a warmer, more golden yellow, almost adopting the hue of turmeric powder that you might cook with.
The designer of said dress? London based Rejina Pyo. The dress then took on a life of its own, rocked by London based style influencer Pandora Sykes.
And another high fashion nod came from Celine, who embraced the colour, encouraging fashion insiders to rock yellow with ease. While the spring 2017 catwalk from Tibi, mid-market womenswear brand, was all about this glorious shade.
And now high street retailers are embracing the trend, from Atterley Road to Free People.
So, what’s all the fuss with this golden turmeric yellow dress and how did the trend evolve?
According to our Colour Editor Hannah Craggs, the colour taps into the current trend for nostalgic, but not fully retro, clothing.
“Colours like golden yellow and avocado green that are on the rise, feed into this desire for simple mid-century silhouettes, where the energy of newness is injected through colour. Specifically with golden yellow what we’re seeing is a huge lifestyle and interiors influence. We’ve talked a lot in the past about the relationship between interiors and fashion, and for ages fashion was leading the interiors direction, but with turmeric yellow it’s the other way round. We saw this yellow trickling through in editorials as the backdrop, so yellow walls, and furniture etc. Now, the block colour is making its fashion mark.”
And, it’s important to note that this interiors influence comes through as a strong block yellow colour, less prints and pattern. It emerged first off through leather goods, from bags to shoes, where it was able to test the market (traditionally consumers are risk averse and more likely to spend on black leather goods, so the impact in this category is a sure sign that the fashion market was primed for this colour).
There’s also a social impact to this colour, yellow is known for reflecting optimism and high energy, so it’s the perfect shade to emerge for spring/summer, as we think of shedding the winter blues, and embracing a new direction.
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