Mar 13, 2018 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Nothing helps to forget about the freezing greyness of Frankfurt awaiting outside like stepping into a textile tropical jungle. This is what Heimtextil this year felt like: a beautiful plethora of exotic fauna, flora, landscapes and colours that engulfed many halls, so vivid you could almost smell the flowers.
It all starts with the striking pink metallic pineapple hovering over the information desk at the Trend Forum – a statement of intentions, in preparation to the visual feast that awaits stand after stand to distract me from the growing numbness in the feet.
Lush tropical vegetation reigns, explored in many techniques from photographic collages to painterly renditions and detailed illustrations. Toucans, parrots and exotic birds join the picture and peek out among the palm leaves, at times surrounded by fluttering colourful butterflies. Exotic leafage in busy repeats and placed graphics is also growing as a strong pattern direction, in both realistic or instead abstract interpretations.
The many flamingos perking from wallpaper and cushions never fail to bring up a sigh, an unmissable icon of faraway tropics and warm waters that I most certainly will not see in the near future. Tiny pineapples and popsicles join the flamingos over bright solid colour backgrounds for fresh and fun conversationals.
Tropical is here to stay, and I can see why – the almost endless possibilities of palette variations, the detailed renditions of mysteriously beautiful vegetation, the bright plumage and silhouettes of exotic animals please the eye and the heart, working well as both details on monotone interiors or layered on very different pattern for a surprisingly interesting clash.
Certain stand displays also embraced the full look for an enveloping experience, tricking the eye with whole immersive sets complete with bamboo flooring and realistic branches with large paper leaves. I forgot for a moment I was in Frankfurt, after all – and I most certainly didn’t mind.
While waiting for the Heimtextil report to go live soon, Homebuildlife subscribers can also check our S/S 15 Impulse forecast theme for Floors & Walls and Textiles, as well as some palm-inspired original print and pattern downloadable designs.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.