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Trending Now: #FurnishingFlorals

Trending Now: Milan Fashion Week Catwalks – A/W 19

After show-hopping – and a team debrief – the WGSN Catwalks editors call out the most exciting and directional emerging trends – and we’re sharing some of our favourites here. 

Milan Fashion Week always packs a maximalist punch, and the emerging trends of A/W 19 feel in line with this sentiment.

At WGSN, we’ve been tracking the use of florals for autumn/winter seasons, and the WGSN Trend Feed has become increasingly garden-like, with #FurnishingFlorals really taking hold in Milan.

Forget the pastel florals of spring/summer, these are an altogether darker floral print, drawing upon more historical references. Reminiscent of your grandparents’ sofa – or even of renaissance wallpapers, and Old Master Dutch paintings – these plush, interior prints translate well onto tactile fabrics.

We saw #FurnishingFlorals appear in London, in the form of Erdem and Preen by Thornton Bregazzi, but they gained momentum during Milan Fashion Week, further affirming their importance for A/W 19/20.

Designers can opt for beautifully hand-painted prints, or translate #FurnishingFlorals onto jacquards to provide an opulent touch to autumn ranges.

With maximalism in mind, dense repeats – or even head-to-toe looks – help this trend to create impact on the catwalks, in-store, and on Instagram grids, too.

Fashion month can be overwhelming. A social media fanfare makes it easy to feel inspired, but how do you cut through the noise? Head here for all of WGSN’s trend expertise this fashion season.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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