Trending Now: #FurnishingFlorals

Trending Now: Milan Fashion Week Catwalks – A/W 19

After show-hopping – and a team debrief – the WGSN Catwalks editors call out the most exciting and directional emerging trends – and we’re sharing some of our favourites here. 

Milan Fashion Week always packs a maximalist punch, and the emerging trends of A/W 19 feel in line with this sentiment.

At WGSN, we’ve been tracking the use of florals for autumn/winter seasons, and the WGSN Trend Feed has become increasingly garden-like, with #FurnishingFlorals really taking hold in Milan.

Forget the pastel florals of spring/summer, these are an altogether darker floral print, drawing upon more historical references. Reminiscent of your grandparents’ sofa – or even of renaissance wallpapers, and Old Master Dutch paintings – these plush, interior prints translate well onto tactile fabrics.

We saw #FurnishingFlorals appear in London, in the form of Erdem and Preen by Thornton Bregazzi, but they gained momentum during Milan Fashion Week, further affirming their importance for A/W 19/20.

Designers can opt for beautifully hand-painted prints, or translate #FurnishingFlorals onto jacquards to provide an opulent touch to autumn ranges.

With maximalism in mind, dense repeats – or even head-to-toe looks – help this trend to create impact on the catwalks, in-store, and on Instagram grids, too.

Fashion month can be overwhelming. A social media fanfare makes it easy to feel inspired, but how do you cut through the noise? Head here for all of WGSN’s trend expertise this fashion season.

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