Jul 22, 2020 | By Lisa White
Request a demo to experience WGSN.
After show-hopping – and a team debrief – the WGSN Catwalks editors call out the most exciting and directional emerging trends – and we’re sharing some of our favourites here.
Falling over the weekend, London Fashion Week always feels a little ‘blink and you miss it’. But despite being shorter than its catwalks month counterparts, there’s still plenty for the WGSN content team to comb over for trend confirmations and new inspiration.
On the WGSN trend feed, it’s #DeconstructedDetails that’s quickly emerging across the London catwalks. The departure of Phoebe Philo from Celine – and the subsequent loss of her minimal aesthetic – sees an appetite for #OldCéline return to the fashion troupes with full force.
London’s sartorial edge is giving this aesthetic a tailored and deconstructed update. It feels apt, given the city’s reputation for tailoring, and for subversive takes on the classics.
Asymmetry and precision pattern cutting help to add deconstructed details to otherwise classics looks. At Ports 1961, for instance, tonal colourways such as #beigeonbeige were given an update through clever cut-outs. Subscribers can track #DeconstructedDetails as it develops on the WGSN Trend Feed – we’re certainly excited about the new lease of life it brings to minimal aesthetics.
Fashion month can be overwhelming. A social media fanfare makes it easy to feel inspired, but how do you cut through the noise? Head here for all of WGSN’s trend expertise this fashion season.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.