Trend Minute: The rise of yellow
By Jaime Cohn-Barr

When it comes to colour, seasonal lines are being blurred and the popularity of yellow proves it. WGSN Senior Editor of Footwear and Accessories Jaime Cohn-Barr reports

Aug 31, 2015
/

yellow Moschino Versace Philipp Plein
Like

In the past handful of runway shows, designers have been taking more and more risk with colour. It’s no longer cut and dry with dark palettes for Autumn/Winter and bright colours for Spring/Summer.

Instead, brands are blurring seasonal lines adding popping shades such as yellow to their cold weather assortments for footwear and accessories. In the past two catwalk seasons specifically, designers have showcased a range of yellow tones on footwear and accessories that have transseasonal wearability. 

Brighter, lightened up hues for Spring/Summer will slowly become deeper and more golden among assortments as we move into colder weather, but both tonal ranges are perfectly wearable throughout the year. 

Yellow provides an opportunity, especially for footwear and accessory brands, to create items that will be standouts in a retail space, rather than be an extra to a merchandised outfit. A smaller allowable canvas on a shoe or a bag for example gives consumers the ability to purchase a more showy piece for their wardrobe, without being too over-the-top.

And for those of you LOOKING to stand out in head-to-toe yellow, you can check out Versace, Moschino, and Philipp Plein for your bright-as-the-sun inspiration.

WGSN SUBSCRIBER? Check out our in-depth report on the rise of yellow here.

NEED INSPIRATION? WGSN publishes 350 in-depth reports each month. That’s a seriously awe-inspiring amount of inspiration. Join WGSN.


Subscribe to WGSN

blog_ad4
Request a demo to experience WGSN.

Related stories

10 photos
Michael Kors Transeason 2017: The rise of the Boomerang dress

3 photos
eBay's latest retail pop-up tracks shoppers emotions on camera

1 photo
Peter Dundas Departs Roberto Cavalli

3 photos
Should retailers opt out of holiday discounting?

5 photos
The Beauty-Full Week: Top five looks from Milan and Paris Fashion Week SS17