May 04, 2017 | By Petah Marian
Big data meets consumer insights, Experience WGSN.
WGSN Catwalks Director Lizzy Bowring shares her forecast for Spring/Summer 2016, outlining the five main themes and colour schemes that will dominate the market throughout the season.
1. MODERN MASTERS
Modern Masters follows on from the Bespoke Construction Trend of Fall 2015 with a focus on the art of luxurious craftsmanship and attention to detail. Acute references to past history will be evident as we already witness designers of Haute Couture referencing ancient Rome, Flemish masters and the 19th century – pulling these references into ‘reality’ and making them look modern. Silhouettes will continue with a Sartorial quality combined with styles that float and move around the body.
2. LEISURE LUXE
Leisure luxe lies in oversized luxe sport – a combination of leisure and sporty elements teamed with oversized jackets, in a palette of soft cosmetic hues. Silhouettes become less tailored and more about casual, oversized relaxed and loose fits while the simple lines and relaxed, layered silhouettes continue to be influenced by menswear tailoring. Sporty shapes in luxurious materials rely on the emphasis of texture – a key focus on the quality combinations of loungewear and classic wardrobe staples
3. LATIN GLAMOUR
Pulsating to the rhythm of vibrant colour, an overtly feminine trend emerges for the S/S16 season. Born from references to Cuba and the Caribbean, silhouettes are resplendent in naive exotica of hothouse florals and daring shoulder revealing styling emphasized with big ruffles. (Stella McCartney from Pre-summer) Relaxed yet glamorous, we will see an energetic yet colonial retro look with a vintage feel again, emphasizing hothouse florals, palm patterns and cascading ruffles in an electrifying mix of print and colour. Injecting vibrancy into designs with a bright saturated colour palette.
4. GRACEFUL EDGE
Feminine and romantic, the Graceful Edge trend references vintage heirlooms found in Granny’s attic, blurring the lines from decade to decade. Soft yet modern, designers will apply sun-bleached pastels and feminine fabrics to contemporary silhouettes. Layered lace, precise pleats and sheer materials add delicate details in washed-out tones, creating a fresh aesthetic. The femininity will be emphasized with a soft focus in dusted pales. Washed denim will be key in loose fits while nostalgic styling will infuse the trend with a mix of lace, soft florals and quirky odd colour combinations. Prints will also reference souvenirs with an eastern perspective.
5. CULTURE CLUB
Culture Club is an evolution of the 80s – think Grace Jones. The pre-internet generation inspires a new youthful aesthetic influenced by street culture and the electro-rock music scene. This trend alludes to a past time, while designs are distinctively experimental and directional. Looks are injected with high-octane colours in supporting a youthful edge. This is body conscious, polished glamour with the look and feel of the digital age.
Important Colours for the Season
1. Deep sea coral
4. Blush Tones – Peach Nougat
5. Pinks – Cosmetic
6. Browns – Amber
7. Metallics – Gold
9. Citrus Hues
10. Bright Blue
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