Trench coats are never far from the fashion spotlight. Right now this key transitional piece is reporting record sales with fast-fashion consumers
It’s the one coat that is likely found in every wardrobe, the classic perennial item, outerwear armour to get through transitional temperatures. But recently we’ve witnessed trench coats be elevated from a spring/early autumn staple to a seasonless trend piece. Yes, trench coats are never far from the fashion spotlight but the focus on seasonless dressing has seen them rise from spring essentials to year-round buys with broad appeal.
“Although the coat category overall fell 1pp YOY, the trench represents a low-risk buy and rises 3pp YOY to hold 9% of the new-in coat mix in September,” explained Francesca Muston, WGSN Head of Retail and Product Analysis.
Luxury retailers including Nordstrom, Net-a-porter, Nordstrom Rack and Bloomingdales showed the highest numbers of new-in trench coats for September although this market is declining as the percentage priced over $200 has decreased from 68% to 56%.
“The interesting shift is in the value market where the share of new-in trench coats in September grew from 2% to 17%, driven by H&M and Forever 21 as the item gains traction with the fast-fashion customer,” added Muston.
Trench updates for S/S 17 include lightweight, longer line silhouettes as a 49% YOY increase was noted across the recent New York catwalk shows.
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