May 19, 2018 | By Nicole McLennan
The F/W 12 edition of Jacket Required took place on February 12th and 13th at Victoria House in London’s Bloomsbury Square. Increasing its vendor count from 38 for its first season to almost 100 this go around, the show is striving to fill a void in the world of UK menswear. Focusing on a mantra of ”quality of brands, diversity of offering and uniqueness of experience,” the men behind the show, Craig Ford, Mark Batista and Andrew Parfitt, are insuring that buyers and editors alike come away a renewed appreciation for the place London holds in updated tradition. Standout brands included Universal Works, Mark McNairy, The Superior Labor, Filson, Bedwin and the Heartbreakers, Garbstore, Human Made, Sanders, and many more.
Similar to the overarching themes seen in Florence and Paris the month prior, exhibitors at Jacket Required focused on menswear classics remixed for the modern dude, all with a much-needed undercurrent of ruggedness and masculine luxury. Click here to check out all of the images from the show.
Some of the KEY TRENDS for F/W 12 include:
As London gears up for its first-ever Men’s Fashion Weekend in June, the momentum and excitement behind Jacket Required is sure to continue. Stay tuned for details on the dates and location for the S/S 13 edition. —Michael Fisher
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.