Check out the highlights from the IMATS trade show in Los Angeles.
This past weekend, IMATS (International Makeup Artist Trade Show) Los Angeles kicked off the 2013 trade show season with an exciting show. Bold, vivid colors collided with glitter, lashes, and makeup effects as a diverse array of brands took part in the weekend extravaganza. Here are some of the highlights.
O.R.G. looked back many centuries to the South Korean bathing tradition to create the Organic Mineral Peel, an “organic photoshop” product. The Organic Mineral Peel is the first all-natural enzyme exfoliant that removes deep dermal debris for brighter, more youthful skin. Skin nurturing ingredients like Aloe Vera, Jojoba Oil, Vitamins A & B1, Mugwort, work alongside skin brighteners like bearberry, milk thistle and licorice. The handmade, vegetable glycerin-based Gami soaps come in organic, ergonomically-pleasant designs that fuses form and function in a beautiful way.
Sigma brush devotees showed up in full force as the line wrapped around the booth and some. Sigma’s ingenious brushes ensure makeup perfection with its unique brush designs, full density and its exclusive Sigmax™ fibers. They’ve recently expanded their brush collection to include makeup, like the all-in-one brow kit, eyeshadows and eyeshadow bases. Their limited edition Paris Makeup Palette was inspired by landmark monuments and locations in Paris. And for you vegans out there, not to worry. Check out the vegan brush set called Bunny.
Lime Crime Makeup
Welcome to the land of candy colors and magical unicorns. Cult makeup brand, Lime Crime, was started in 2008 by makeup artist and self-proclaimed Unicorn Queen, Doe Deere. It’s amassed quite the following with its fantastical range of highly pigmented makeup and girly packaging. For IMATS, they brought a limited amount of their sold-out Velvetines, a red-velvet-like matte lip gloss, along with their Les Desserts d’Antoinette Nail Polish collection, Fantasy Eye Palettes, eye liners and lipsticks in statement-making shades.
Magic Stylo Semi-Permanent Pen
All-in-one makeup has been a big trend recently, so it’s not something we get excited about easily. But the Magic Stylo had us taking a second look. The liquid inside the pen is designed to be a stain so it can be used on the eyes, lips, face, brows, and for body art. How do you use it? Make some marks with the pen on a mixing plate, take the appropriate makeup brush, swirl it around the mixing plate, then apply to the desired area. Depending on intensity, application ranges from sheer to concentrated. Accessories like the Lip Enhancer or Stardust are designed to work with the Magic Stylo to give it different finishes, like a satin lipstick or a shimmer eyeshadow.